What are some of the content trends we can expect during the pandemic set to define the 2020s as we know it?
Self-isolation and social distancing has drastically changed our behaviour and interaction with content. People are staying home and uncertainty is driving market volatility. Brands, businesses and influencers are adapting quickly in order to maintain engagement, relevancy and a steady flow of content. At Keep Up, we’ve compiled a list of some key product categories and content areas likely to rise in popularity and promotion during the pandemic.
Vitamins & Immunity
Expect to see content about immunity and vitamins trickling into your social feed. Avoiding sickness and maintain a strong immune systems is essentially the biggest driver of purchase and behaviour during the crisis.
While hand sanitiser sales have skyrocketed, health and wellness content creators will likely cater to these concerns with posts, recipes and promotions. Tips for boosting vitamin intake will be on the rise, alongside supplements and superfood powders to supposedly give your immune system the defence mechanism boost it needs.
With health and wellness already being a large driver of purchase behaviour and content online, those seeking a ‘food is thy medicine approach’ will have their social feeds filled in no time.
At home work outs
Continuing on with health and wellness trends, another area of concern during the pandemic is how to maintain an adequate fitness routine when staying at homes. Gyms have been closed across countries in a fight to stop the spread of coronavirus, leaving many fitness fanatics in limbo.
People are turning to YouTube, Instagram and their favourite fitness influencers for guidance and inspiration on how to work out at home. Expect to see the the title “at home work out” a lot on your feed.
Leisure wear
Brick and mortar clothing retailers are shutting their doors across the country due to reduced customer volumes and the need to stop the virus spread. Online retailers are not immune to the pandemic either Big parties and nights on the town are a no go during the coronavirus pandemic. With social event calendars cleared, brands are having to rethink what stock they carry and advertise. This means less festival-outfit promos and more at-home lounge wear campaigns.
TikTok
With everyone at home, ‘cabin fever’ and boredom are seeing a dramatic rise in Tiktok usage. Celebrities are even jumping on the 15 second video
bandwagon too, exacerbating it’ popularity. The TikTok app has been rising in popularity for some time before the pandemic. With everyone at home trying finding a way to have fun, procrastinate or simply their mind off the pandemic itself , expect to see a lot more TikTok content on your feed.
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