Instagram, Facebook and Google are all the rage for business owners when it comes to social media. But there is an area on this map of social media that is often unexplored or is rather, navigated incorrectly. Welcome to the wondrous world of Twitter, where lies audience engagement, reach and format that is different from anything you have experienced before.
Twitter’s Value for Marketers
Twitter’s value lies in its unique format that allows a different form of engagement.
Low obligation
Twitter is arguably the platform that requires the least commitment for users. Whilst the cumbersome posts in Facebook and endless stories in Instagram can often feel invasive for the average consumer, the short ribbon of text in a Tweet demands much less. Despite the limit for each Tweet sitting at 280 characters, the most common length of a tweet is 33 characters.
Invitation
Due to this low commitment from the user, your brand can slowly but surely, through even a tweet a day, invite the reader to understand the brand. Underneath each Tweet shared can be a relationship of trust built between company and Twitter user. Below the surface of each hilarious one-liner can be an understanding of the brand’s core values and tone.
Network
Here lies a network of contacts, and above all INFORMATION. Not only can you come to gain a quick picture of your local industry competitors and what consumers follow, you can also connect with an international network. It is so easy to follow and browse pages without it clogging up your feed, and you are allowed the opportunity to quickly find ways to innovate your own business. Watch this space for more on knowledge from Twitter next week.
Let’s move on to some quick tips that can help you transform from a Twitter lurker to being able to make an impact with your brand:
1) Create an appropriate username
Your @username is your Twitter handle. Make it represent your business in the most authentic way possible.
2) Don’t just post links to your product/service/blog
The reason people are on Twitter is usually to gain a quick perspective on world news, their interests or to catch up with a bit of relatable humour. Therefore, intersect your links and information on your brand with a thought, humorous one-liner, piece of news or interesting fact. This is what people are here for, and will stay for.
3) If you want to market your brand – do so tastefully
Just like in the previous point, no one wants links to another page. Post something from your brand that will interest and engage.
4) RETWEET
Shows you are up to date. Shares a useful/engaging piece of information. Requires one click.
5) HASHTAG
Engagement x100
There we have it folks – an avenue of social media that is often ignored. You have the basic tools in your arsenal, jump on Twitter, explore first hand how other businesses are navigating the space, and make the most out of this wondrous platform!
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